Why Does Less Cost More?

Why does breakfast at one of the nearby local joints penalize me for trying to eat well?

The Vegetarian Omelette is the second-most expensive in the omelette list, only to be outdone by the Meat Orgy version. (Not it's real name, by the way.) If I want to make it Egg Beaters, that's a $1.25 upcharge. If I want to add cheese, and I always do, that's another buck.

Dry toast doesn't cost me extra, and I don't save a dime by skipping the included-in-the-price potatoes. Of course, substituting fresh fruit for the potatoes will result in another add-on charge.

Now my egg breakfast costs $194.33 and that seems like a bit much. Should have just had three eggs over easy with dry toast.